B2B Travel – Hyeji Kim | Strategic Navigator

By - Hyeji Kim

A War That Seemed to Be Ending — What GCC Tourism Is Actually Going Through

Back in June, the US and Iran signed a 60-day ceasefire memorandum, and for a while it felt like this was finally winding down. Three weeks later, on July 8, that ceasefire collapsed. As of late July, strikes between the two sides are still ongoing. For those of us living in Dubai and working in

By - Hyeji Kim

Unlocking New Potential for K-Tourism in Alexandria: Behind the Scenes of the 2026 K-Tourism Connection

On June 22, 2026, I successfully concluded the “2026 K-Tourism Connection” in Alexandria, Egypt. While the event yielded significant quantitative results—87 business consultations and 34 confirmed sales and bookings—for me, it was a profound experience in realizing how “strategic agility in the field directly translates into tangible outcomes”. 1. “Focus and Concentration”: Tailored B2B Matching

By - Hyeji Kim

[The Solo-PM Survival Guide] Organizing a Global Event Without an Agency

“If you want it done right, sometimes you have to do it yourself.” Recently, I led the 2026 K-Tourism Connection in Alexandria for about 140 industry guests. What many didn’t know is that there was no external production agency. I was the planner, the designer, the copywriter, and the AV technician—all in one. If you